Marketing Services

Kinetix Marketing Team is responsible for promoting the products, ideas and mission of your company, finding new customers, and reminding existing customers that you are in business. 

Our Marketing Team promotes and establishes your business in your niche, based on the products and services you offer. We will help you identify which products fit and where you should focus your marketing strategy, while maximizing your budget for the best results and coverage. We separate ourselves from the rest of the herd, by digging deep into the unique position of each of our customer situations. Success comes not from throwing numbers into an algorythm, but from truly understanding the business and the audience we are communicating with.  

Kinetix Marketing Team will help your company build relationships with your audiences, engage your customers and create opportunities for increased revenue.

Brand Strategy

Your Brand

• Must be relentlessly relevant
• Making your brand an entire experience and your connection to your customers.
• Building a connected brand isn’t easy, it takes a strong brand strategy and equally strong plan
• Evaluating, analyzing and creating the personality and meaning of your brand
• Brand is paramount; it creates awareness, drives perception and improves desirability
• It is not your name, logo and tagline the entire experience your customers have with your company
• Brands with top of mind awareness have higher perceived value

Your Brand Strategy

• Defines what your company stands for, the promise your company makes and the personality your company conveys
• Brings your competitive positioning to life
• Positions you as a certain something in the mind of your customers
• Creates “brand equity” the amount of money one is willing to pay for your brand

Branding Methodology

• Define and Assess: Research, analytics & insight
• Strategic Planning: The brand roadmap
• Creative Approach: Designing and creating  
• Execution: Brand management & governance; every brand touch points; brand associations and strong awareness of brand’s identity
• Product & Service Design
• Connected Experiences

Digital Marketing

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing, or keep customers coming back for more, Kinetix can help.

ATTRACT MORE CUSTOMERS AT THE RIGHT PLACE AND TIME

Your business gets found by people precisely when they’re searching for the things that you offer. Create all types of ads - text, image, interactive and video. Place those ads on websites that are relevant to what you’re selling. Show those ads to the people that are most interested in your products or service.

CONNECT WITH CUSTOMERS ACROSS THE WEB

You can reach relevant customers on relevant websites across the web. A range of options let you target by website type, audience type or remarketing, when and where it matters. In today’s mobile world, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.

YOU ONLY PAY FOR RESULTS

No Visit, No Fee - You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.

Start With Any Budget - You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.

TAKE THE GUESSWORKS OUT OF YOUR MARKETING

Flexible Tracking Tools - Google® AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.

Insights Around the Clock - You can see how your ads are doing at any time by logging in to your Google® AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.

YOU'RE ALWAYS IN CONTROL

No Contract to Lock You In - You can adjust, pause or end your campaign at any time without extra charge.

Flexible Budgeting - Setting how much you’re willing to pay each time someone clicks your ad is up to you. And you can change it later at any time.

Media Planning

Focusing on understanding what your company’s customers read, watch, and interact with to develop a strategic plan of relevant advertising opportunities

MEDIA BUYING

Focusing on securing those media advertising opportunities at the best position and price for the client 

Creating and finding the most appropriate platform to advertise the company or client’s brand. This includes the when, where and how often a message should be placed. Media planning is formed based off of your company’s sales objectives and research.

THE GOAL

• Reach the right audience at the right time with the right message.
• Media solutions that deliver high value with the consumer having a consistent and actionable experience across all activated media platforms / vehicles
• Scalable and resourceful – from planning to buying to analysis
• Focused on results

MEDIA PLANNING PROCESS

• Market Analysis: determine your audience
• Marketing Objectives: define sales objectives, strategies, initiatives, trends
• Media Objective: audience, communication goals, reach / frequency, budget
• Media Strategies: where (geographical areas and markets), timing (seasonality), media mix
• Media Tactics: vehicle selection (upfront, scatter and remnant)
• Plan & Recommendation: execution (media buys), evaluation, adjustments 

SEO/SEM

 

Social Media Optimization

SOCIAL MEDIA ANALYTICS

Your social media pages are a true extension of your website and your brand identity. Kinetix can provide you with a full evaluation and assessment of your Facebook, Instagram, Youtube, Pinterest, Twitter, Google+, Snapchat, and LinkedIn analytics.

We can help you find out which demographics are more engaged on each individual platform. This will allow you to customize content based on your customer’s interests and your company’s expertise, creating your sweet spot.

Video Production

Video is hands down the new standard. By 2017, video will account for 69% of all consumer internet traffic. Including video as part of a business strategy is vital, enabling you to deliver an engaging, easy-to-digest message that stands out from the crowd. Kinetix is the award-winning agency that will get you there.

A CREATIVE, PERSONABLE WAY TO DELIVER YOUR MESSAGE

Stay ahead and rely on video as the most powerful form of promotion. Whether it is a TV spot, a fully animated piece, an instructional video, a promo campaign - we got your back.

MARKETING STRATEGY 

We bring strategic thinking to every project we touch. At Kinetix, we believe in the brand experience. It must be consistent, it must connect and it must be catchy. From marketing plans to advertising strategy, Kinetix wants to hone the message and deliver customers to the front door.

Web Development & Management

Website Development & Managment

Creating a visually appealing, easy to navigate website for your customers is crucial in today’s business world. Kinetix is here to help you create an even more successful website that your customers will enjoy paging through to learn more about what your company has to offer them.

An excellent website provides you with a professional appearance so you are perceived as a leader in your industry. Work with our team to streamline your user experience so your customers expect to get the information they need as easily and quickly as possible.

Technical Approach

We build CMS websites that make content management easier. Our sites are built on the Drupal content management system, which is utilized by the White House, McDonald’s, Twitter, and Harvard, just to name a few.

  • Proven web content management platform that scales to any business or brand
  • Limitless possibilities to extend and enhance Drupal with thousands of add-on modules
  • We choose Drupal for website development because it has the exibility needed to build large and very complex sites.

Drupal makes adding new content and editing existing content quick and easy, even for non- technical users. The theme system in Drupal separates the content from the site presentation, so even major structural changes to the site can be made via HTML/ CSS and PHP at the theme level without the risk of losing any of your existing content. In the long-run, this approach makes it possible to completely redesign the site at a future time without having to worry about migrating content, which can easily be the most time-consuming and costly aspect of redesigning. 

Standard Features

Content Management System - Built with our customers in mind, our sites include a user-friendly content managements system. Once your site is live, a website specialist will teach you how to make content updates in the future. Don’t feel like making the updates yourself? We offer custom maintenance plans to help keep your content updated as needed.

Cross Browser Compatibility - The website will be programmed to display accurately on the most popular browsers. Including: (IE 10, Chrome 10, Safari 6, Firefox 12).

Custom Admin/User Roles - You will receive admin access to your site along with additional roles for users who need restricted access.

SEO - All websites include a standard SEO setup with Google Analytics, Google Search Console, and Sitemap submission. Additional indepth SEO services are available upon request.

Sitemap - Our experts will help guide you in the right organizational direction for your site so it caters to the right target audience.

Social Media Integrations - The website would o er a simple, clean way for users to connect to all aspects of your social media. Users can access Facebook, Twitter, and any other social media platform.

Third Party Integrations - Seamlessly link between your website, portals, and other third-party sites. (Payment features, event software, etc...)

Webforms - Create and receive form submissions through online webforms. Collect responses automatically and export. View results through web based login.

Maps - Your site will have an integrated map that includes turn by turn navigation as part of the mobile compatibility.

Mobile First Responsive Framework - Our websites are designed with a focus on mobile compatibility. Your website will be responsive, meaning it will adapt to any medium: iPad, smart phone, etc. Every aspect of the site will be usable with any device. 

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