Are You Getting the Most Out of Your Business’s Social Media?

In the fast-paced age of technology it can be easy to get lost in the ever-changing trends each season. Here are some tips to stay ahead of the game with your business’s social media!

Hear your audience – Social media allows direct contact with your audience; use this to your advantage. What do customers have to say about your business? What products are selling? What can you improve? Stay up to date on trends to generate new, creative ideas, and zone in on how the community perceives your business. Social media platforms provide easy access to understanding what your customers expect from you as well as understanding the market you’re competing in.

Do your research – The increasing need for research has become easily accessible through analytical tools that allow you to understand what steps should be taken to strengthen your business. A useful instrument to access this information is Google Analytics. It is also important to consider what has and hasn’t worked for your business in the past. While a major part of social media focuses on moving forward, previous posts can give beneficial insight on the do’s and don’ts of branding your business.

Create content they want to see – Showcase your business’s personality on your social media; this is the fun part! Consider the message you want people to take away from your business, and use this data to build your brand. Create the content that keeps them coming back for more.  Your analytical tools can also help decipher what posts your audience are interested in, and this will help you to move forward in the future.

Be involvedSocial media is a viable avenue for customer service. 56% of consumers say they will unfollow a brand if they feel the company has poor customer service. This means that it is absolutely crucial to stay engaged with your audience, and be an active listener so you can quickly provide better service and a better experience for your business to succeed. It is important to listen to the good and the bad to allow opportunities for growth and ideas to flourish.