For over nine years, Kinetix has been at the forefront of providing creative and effective digital advertising solutions. Our team of Google-certified professionals is dedicated to helping clients achieve measurable success through tailored, data-driven strategies. One of the standout partnerships in our portfolio is the Louisiana Army National Guard (LANG) digital campaign, which began in 2019. This collaboration has not only expanded our digital marketing expertise but also significantly impacted the Guard’s recruitment efforts.
Why the Louisiana Army National Guard Campaign Was Important
The Louisiana Army National Guard campaign became a pivotal project for Kinetix after winning the bid through an RFP process in 2019. This account allowed us to push the boundaries of digital advertising by developing innovative solutions to meet specific recruitment goals. LANG’s main objective was to generate a 20% increase in soldier leads year-over-year. Additionally, their goals included increasing social media audience growth by 5% annually while managing their online community and reputation. By delivering on these objectives, we have strengthened our expertise in recruitment marketing and digital strategy. The campaign also provided an opportunity to explore creative new strategies and stay ahead of evolving digital trends.Campaign Overview: Objectives, Goals, and Creative Elements
The LANG digital campaign focused on increasing soldier lead generation through enhanced branding and strategic social media growth. One key element of the campaign was its creative approach, tailored to match the preferences of target audiences across various geographical regions. We designed ads incorporating visuals, text, and interactive elements such as photos, videos, and infographics, which maximized engagement. This diversified approach ensured that LANG’s branding resonated with potential recruits, making each campaign more effective in driving recruitment results.Strategy and Execution
To reach the desired recruitment targets, Kinetix utilized a combination of high-performing digital platforms, including Google Display, Search, Performance Max, YouTube, Facebook, Instagram, and Twitch. These platforms allowed us to engage with younger audiences and diverse demographics effectively. The campaign followed an annual timeline with regular updates to reflect changing objectives and the insights gained from prior performance data. This iterative process allowed us to adapt swiftly to market trends and optimize our digital strategies.Measuring Success
At Kinetix, we measure the success of our campaigns based on Return on Investment (ROI). Our campaigns are considered successful when they generate more leads—specifically when users fill out forms on the website, indicating interest in joining or learning more about the Louisiana Army National Guard. This lead generation, paired with audience growth, website traffic, and social media engagement, allows us to continuously evaluate and refine our strategies to maximize results. The partnership with LANG has been mutually beneficial, allowing us to sharpen our digital marketing techniques while delivering substantial results for the Louisiana Army National Guard. By focusing on the specific needs of our clients, Kinetix remains committed to providing innovative and results-driven digital advertising services, with this campaign serving as a testament to our capabilities.
