Don’t let Facebook scandals scare your Business

In April 2018, a political consulting firm harvested personal information from 87 million Facebook profiles. That’s a lot of people and it sounds pretty scary when you read it, huh?

How will this affect your digital and social media marketing? Are people even on Facebook anymore? Are you wasting ad dollars? Let’s talk about it.

Facebook has nearly 2.5 billion users across its various apps such as Instagram, WhatsApp, Messenger, and others. After this scandal, Mark Zuckerberg appeared before Congress and stated than an immaterial amount of users actually deleted their Facebook accounts after this story was published. There’s your first positive! 

You also probably want to know how Facebook usage was affected as a result of over 80 million people having their information harvested. Facebook’s average daily minutes per user actually increased after April of 2018. Given, this percentage was small, but the shocking factor is that it didn’t plummet.

Let’s go over a few more statistics:

  • 400 new users sign up for Facebook every minute.
  • Users generate 4 million likes every minute.
  • On average, a person opens Facebook 8 times a day, which is more than any other social media application
  • 44% of consumers admit that their shopping behavior is influenced in some way by Facebook
  • Around 96% of social media marketers are using Facebook’s ad platform.

Facebook is a social media giant, who has proven that even after compromising 87 million people’s information, they will still somehow increase their average daily usage. Zuckerberg is learning through every mistake and shortcoming. The company’s overall goal is to provide a safe and mutually beneficial platform for both you (your business) and your consumers!

Think about it…did you delete your Facebook after April 2018? Probably not. And your consumers probably didn’t either.