MEDIA PLANNING

Focusing on understanding what your company’s customers read, watch, and interact with to develop a strategic plan of relevant advertising opportunities

THE GOAL

• Reach the right audience at the right time with the right message.
• Media solutions that deliver high value with the consumer having a consistent and actionable experience across all activated media platforms / vehicles
• Scalable and resourceful – from planning to buying to analysis
• Focused on results

MEDIA PLANNING PROCESS

• Market Analysis: determine your audience
• Marketing Objectives: define sales objectives, strategies, initiatives, trends
• Media Objective: audience, communication goals, reach / frequency, budget
• Media Strategies: where (geographical areas and markets), timing (seasonality), media mix
• Media Tactics: vehicle selection (upfront, scatter and remnant)
• Plan & Recommendation: execution (media buys), evaluation, adjustments